ANALYSIS OF METHODS FOR BUILDING QUANTITATIVE LOGIC MODEL FOR STRATEGIC TOURISM DESTINATION MANAGEMENT

Abstract

The purpose of this study is to quantitatively understand the impact of tourism projects on the destination using a logic model, with a view to supporting strategic tourism destination management. First, the impact of tourism projects is shown as a ripple process for Kamakura City. Qualitative factors are included in the process. Next, the causal relation among the factors in the ripple process is determined by a questionnaire using the numerical allocation method. We derive the tourism projects to realize the desired tourism destination. The recursive process is represented as a sum of infinite series of matrices. As a result, it was found that the influence of “uncovering the charm and value of Kamakura” and “balancing citizen's life and tourism” were significant.