2018 年 2 巻 1 号 p. 1_57-1_66
Taichung Cultural and Creative Industries Park, managed by Ministry of Culture, the only one of the five major parks that has a government department stationed in for management, serves as the foremost leadership influencing the policy direction of cultural and creative industries development. The purpose of this study was to analyze how TCCIP established its operating position and strategies based on cluster operating strategy. Based on the Cluster theory, the research method conducted in-depth interviews to explore TCCIP from seven aspects. The study results indicated the operating unit adopted the strategy of constructing a clustering ecology and positioned the cultural inheritance for itself. After stationed in, business owners not only immediately formed organizations and incubation alliances, but also built cohesion and actively connected to external resources. The successful key elements of TCCIP's clustering strategy relied on the resource integration and cooperation between the entrepreneurs after the establishment of cluster ecology.
