2020 年 4 巻 2 号 p. 2_1-2_10
The objective of this study is to identify the visual impressions of bamboo materials, then the results can be used as a reference for applying these materials to the products that can express the perception of visual impressions based on Japanese or Indonesian people, or both of them. In this study, we enhance the value of bamboo materials in a different method by applying carving patterns combined with colour variations on the surface of the materials. The impressions from the resulted visual appearance are evaluated based on the perceptions of two groups of people (Japanese and Indonesian) who have different cultural values and regions. It is necessary to improve the visual appearance, and the impressions coming out of it are considered based on cultural values because they can affect the differences in the perceptions. In the evaluation of visual impressions, the Structural Equation Modeling (SEM) method was applied to confirm the groups of samples that have visual impressions of Beautiful and Interesting. Japanese and Indonesian people have similarities in expressing the visual appearance of Expressiveness, representing the impressions of Beautiful and Interesting, while the Personality is strongly associated with the impression of Beautiful. Japanese people tend to associate the visual appearance of Cheerful and Unique with the impressions of Beautiful and Interesting. However, for Indonesians, the visual appearance of Comfortable represents the impressions of Beautiful and Interesting, while Modernity is usually related to the impression of Beautiful, and Active is associated with Interesting.