論文
Practical Issues Regarding the Expansion of Japanese Broadcast-Related Content Business in the Chinese Video Streaming Market
2020 年 38 巻 3 号 p. 15-27
詳細
2020 年 38 巻 3 号 p. 15-27
The present study explores issues regarding the expansion of Japanese broadcast-related content business in the Chinese video streaming market, based on data gathered from a series of interviews with practitioners at Japanese broadcasters and Chinese platformers. Japanese broadcasters have viewed China as a promising but tough market for many years due to its institutional barriers along with low profitability, but have recently sought a way to utilize rapidly developing Chinese video streaming services in their growth strategy. This study is focused on the opportunities and risks in the Chinese video streaming market perceived by Japanese broadcasters as well as the value of Japanese broadcast content for Chinese platformers. It is argued that Japanese broadcasters are fully aware of risks specific to the Chinese market and have an issue with how they can take part in original content production by the Chinese video streaming platformers in response to the demand for stories and projects from the platformers.
