AR ゲーム「ポケモンGO」のビジネスモデルの数理分析
2018 年 38 巻 3 号 p. 104-109
詳細
2018 年 38 巻 3 号 p. 104-109
This study aimed to understand the structure of Pokémon GO’s business model, focusing on the associated sponsored location program. Using our model based on mixed bundling theory, we are able to show the price conditions for increasing profits for the Pokémon GO provider and its affiliates.
