This paper discusses an educational practice on the subject of technology innovation in the field of information technology conducted in “information and profession” course. The goal is to foster the understanding about the importance of not only technical novelty but also value creation for the users and the society through development and dissemination process of a new information technology. The learning subjects are the importance of value-added product, impact of digital/network technology, and the difficulty of strategic decision making for the company management. Since these topics could be difficult for the learners to understand through the traditional lecture, the course was designed to exploit the documentary video content dealing with the story of actual product development and online report submission system to share learners' opinions. Evaluation results of three year practices indicate that the course objective was successfully achieved in terms of learners' comprehension and motivation.
