International Journal of Marketing & Distribution
Online ISSN : 2186-0939
Print ISSN : 1345-9015
ISSN-L : 1345-9015
Original Articles
Organizational Inertia and Brand Management: The Growth of the Firm by Re-Creating Brand Identity
Mitsutoshi Otake
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2018 Volume 21 Issue 2 Pages 1-15

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© 2018 Japan Society of Marketing and Distribution
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2024年5月27日に”International Journal of Marketing & Distribution”は『流通研究』に統合しました。
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