抄録
In this study the main stress falls on the consumer's checking points and fascinating factors of merchandise when the consumer buy cars. The result of a questionnaire survey concerned with the consumer's checking points of cars is following. Three fascinating factors on checking points was abstracted from the checking articles of merchandise. 1) Valuation of "Performance" Contribution raters 34.9% 2) Valuation of "Style" Contribution rate is 21% 3) Valuation of "Cost" Contribution rate is 15.5% Accordingly it was clear that the consumer judged from the three valuation in checking articles.
