企業イメージ構築におけるコーポレート・パフォーマンスの重要性 : 情報化時代の企業イメージ構築戦略〜「CP&4CP」の提案(口頭による研究発表概要)

抄録

Corporate images are not "it is impressed" and "preconception and prejudice", of the people who surround a corporate that it is one-sided. It can define as the result that a market life person reputation daily activities by the corporate actively. The importance of "corporate performance built with 4CP" and the outline are proposed as a countermeasure of corporate image building in the Information Technology age. As for it, in the CI and the Brand, it isn't seen. It is strategy with the purpose of being conscious of the market based on the definite Idea.