IMPACTS OF MANGA ON INDONESIAN READERS' SELF-EFFICACY AND BEHAVIOR INTENTIONS TO IMITATE ITS VISUALS

抄録

This study investigated the reasons behind the phenomenon of young Indonesians who imitate the visuals commonly found within Japanese manga from cognitive aspects by linking emotion, manga visual attractiveness, behavior change and self-efficacy. Utilizing within subjects design, 107 Indonesian youths read both manga comic book, Naruto, and a non-manga comic book, The Adventures of Tintin, in random order and rated their perceived attractiveness and behavioral intentions in imitating each comic's visuals. The participants also rated their behavioral intentions in imitating their own visual preferences as the control group. Results indicate that manga comic book scored significantly higher in term of perceived attractiveness compared to non-manga comic book. It also indicates there are significant correlations between major source of self-efficacy and behavior intentions in imitating visuals of manga. The majority of participants also mentioned manga as their main personal visual influences. These findings further confirm manga's visual and emotional attractiveness as the main influence behind the aforementioned imitating phenomenon.