抄録
This study classified environmentally-conscious behaviors toward saving rivers as a type of public good into personal and group behavior, and examined the factors correlating with their respective actions. Between average, non-active residents (n-450) and environmental volunteer group members who were active residents (n = 80) , there was no difference in their attachment to rivers, whereas attitudes toward environmental problems, including the perception of risk or other factors, were significantly higher among the volunteers. Path analysis indicated that personal behavior was influenced by attitudes toward environmental problems, while group behavior was affected by attachment to rivers. Subjective norms, moreover, indicated significant paths to both personal and group behavior. Based on these results, the possibility of both personal and group behaviors being common factors in the decision making processes of both non-active residents and volunteers is discussed.
