タイプⅠ環境ラベル｢エコマーク｣に対する消費者及び企業からの評価と今後の課題

抄録

The Eco Mark program, which the Japan Environment Association undertakes, is managed in accordance with ISO14024. Certification criteria for every product category have taken the environmental burden at each the life stage (resource extraction, manufacture, distribution, use, disposal, recycling) of products into consideration. The Eco Mark is popular with public organization and companies use the Eco Mark as a guide of “green” procurement. However, currently the general consuming public rarely takes it as criterion when they buy things. So we examined valuation of the “Eco Mark” by consumers and corporations through survey we have conducted. We think the Eco Mark is going to link the general consuming public to companies in years to come more widely.