多チャンネル状況におけるチャンネル・レパートリーと情報志向性

視聴頻度別レパートリー指標からの視点

抄録

　This article tried to assess the influence of viewer’s information orientation on channel repertoire, and to show if there is any difference among the four repertoire scales. These four scales were constructed on the basis of the frequency people see each channel(at least weekly/ almost daily/ 1-5 days per week/ less than weekly but at least occasionally). From the multi-channel Cable-TV survey in HINO city, the analysis showed that viewer’s information orientation had somewhat different effects on the four repertoire scales.