抄録
This study examines the image of health as depicted in King, Shufu-no-Tomo,
and Ie-no-Hikari, three popular magazines published in Japan in the 1920s
and 1930s. Working on the premise that the image of health is a continually
changing social product, I analyzed the discourse on health presented in articles
carried in these magazines during this period and endeavored to the discover
how that discourse reflected contemporary society and governmental health
policy. Quantitative and qualitative analysis of articles referring to health in
those magazines from 1923 to 1938 revealed that media coverage was diverse
and differed from governmental health policy.
