抄録
This study analyzes how a significant difference may result in stimulating
a recipient of the internal motivation for“ I think further deliberation is needed ”
through differences in the information framework regarding a given issue. Conventional
research on mass media effects focuses on the areas of recipient
recognition, image, and evaluation. However, in this study, midway through the
information process from recognition to evaluation, the focus is on processes
before an evaluation is formulated, and the impact on“ issue-deliberative motive
formulation.”
The study examined the issue of Japanese atomic power generation through
two types of information frameworks printed in Japanese newspapers. These
were read by 120 college students and the degree of stimulation for the issue
upon reading was measured. The study measured orientation towards: a） inner
reflection, b） external information, and c） dependence on other’s judgement.
The two informational frameworks were as follows: 1.“ Fact-oriented type
information,” which explained important factual areas of the issue objectively.
2.“ Prediction-influencing type information,” which predict the pros and cons of
changes in the individual’s daily life. As the result, despite the information covering
the same issue, the “prediction-influencing type information” was significantly
different in the orientation toward a） inner-reflection and b） external
information.
