マス・コミュニケーション研究
Online ISSN : 2432-0838
Print ISSN : 1341-1306
ISSN-L : 1341-1306
■特集 マス・コミュニケーション研究の現在:理論研究への視座
政治メディアの熟慮動機誘発機能
教育心理学の視点からみた予備的考察
小川 恒夫
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ジャーナル フリー

2017 年 90 巻 p. 3-28

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This study analyzes how a significant difference may result in stimulating a recipient of the internal motivation for“ I think further deliberation is needed ” through differences in the information framework regarding a given issue. Conventional research on mass media effects focuses on the areas of recipient recognition, image, and evaluation. However, in this study, midway through the information process from recognition to evaluation, the focus is on processes before an evaluation is formulated, and the impact on“ issue-deliberative motive formulation.”   The study examined the issue of Japanese atomic power generation through two types of information frameworks printed in Japanese newspapers. These were read by 120 college students and the degree of stimulation for the issue upon reading was measured. The study measured orientation towards: a) inner reflection, b) external information, and c) dependence on other’s judgement.   The two informational frameworks were as follows: 1.“ Fact-oriented type information,” which explained important factual areas of the issue objectively. 2.“ Prediction-influencing type information,” which predict the pros and cons of changes in the individual’s daily life. As the result, despite the information covering the same issue, the “prediction-influencing type information” was significantly different in the orientation toward a) inner-reflection and b) external information.

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© 2017 日本マス・コミュニケーション学会
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