日中戦争期における日本電報通信社発行の大陸向け中国語宣伝雑誌

抄録

This paper discusses the political propaganda activities of Japan against

China during the Second Sino-Japanese War by analyzing Dentsu Inc.’s Chinese

magazine from 1938 to 1944.

　　After the investigation and arrangement of the publication activities of

Dentsu Inc. during the Second Sino-Japanese War, this paper uncovers another

side of Dentsu Inc. that differs from its well-known identity as an advertising

company. On this basis, this paper analyzes the content of Dentsu Inc.’s Chinese

magazine in combination with its historical context. The content of the magazine

transformed from its original coverage of trade, economic reviews, and

comprehensive monthly reviews into that of a literary magazine. Its development

appears to show its transformation from a trade information magazine

unrelated to Japan’s national policy into a weapon for opinions and ideological

warfare. However, this magazine was designed with a definite propaganda

object and purpose since its first publication. The characteristics of the magazine

include:（ 1） duality of superficial Sino-Japan cooperation and domination by

Japanese；（2） magazine content in unilateral transmission from Japan （dominator）

to China（ dominatee）;（ 3） when Japan lost the battle during the Second

Sino-Japanese War, the magazine converted its content from rational analysis

and review into perceptual spirit theory, tried to fight against Europe and

America appealing to oriental cultural spirit, and resorted to using emotioninciting

cultural and literary works as its main propaganda means.

　　The development and content change of Dentsu Inc.’s Chinese magazine

reflect how Japan explored political propaganda activities against China during

the Second Sino-Japanese War. In other words, Dentsu Inc.’s magazine, after

several episodes of edition revision and final publication suspension, could not promote

the heartfelt exchange between China and Japan, and ended up in failure.