2019 年 94 巻 p. 23-34
This paper explores polling methods that provide alternatives to random
digit dialing (RDD) as today’s mainstream. While no readily available alternatives
are identified, potentially viable internet-based alternatives are being
developed. For instance, responses from sample members could be sought by
requesting them to access polling websites through their PCs or smartphones
as specified on letters sent to them by postal mail. Another idea is to use
mobile phones to call or send text (SMS) messages to intended targets to
request their responses via SMS. These potential alternatives still suffer from
an insufficient response rate. Such internet-based polling must be continued
until the response rate improves. Once the rate grows high enough, these alternative
polls can be conducted in place of RDD with confidence in the IT literacy
of general voters who can respond to opinion polls online.