2021 年 98 巻 p. 87-105
The attribution of responsibility is a daily sight in the mass media and one
of the roles expected of journalism. While reporting on responsibility is perceived
as a routine event, this paper considers the next issue: the plurality of
“responsibility” in the mass media. If the attribution of responsibility is determined
by certain rules, then the same result should always be achieved. However,
more than one “responsibility” may be presented for a particular agenda
that is controversial.
The paper focuses on the plurality of “responsibilities” and conducts a theoretical
research of epistemology and methodology. The paper begins with
Shanto Iyengar’s work on the attribution of responsibility and identifies the
problems with this research. Next, the paper discusses the attribution theory
developed by Fritz Haider in social psychology to which Iyengar referred.
Finally, in order to shift the perspective away from attribution theory, the
paper argue for the need to interpret the plurality of “responsibility” in a social
constructionism way. The paper will explore specific methodologies from this
position; for example, rhetorical analysis and framing analysis.
As a result, the attribution of responsibility in the mass media is not simply
determined by existing social norms and legal systems, but rather is a defining
movement of responsibility that is constructed through various interactions. In
the defining movement of responsibility, the process of justifying specific attributions
of responsibility is an important subject of research. In terms of influencing
the attitudes of the audience, both rhetorical and framing analyses need
to be conducted at the same time.