抄録
Presently sensory evaluation is interpreted extensively, and used in many fields. With improvement of computer, many theories are also developed, and especially multivariate analysis is employed widely.
We attempted to study from three viewpoints, make-up consciousness of consumer, usual cosmetics of them and preference for make-up characteristics of them, by means of mail survey for 500 persons who are selected by random sampling.
We examined the correlation of three groups of data obtained from above questions through the application of the quantification theory (III).
Results obtained are as follows:
Three major factors were extracted, and consumers were classified into six groups.
