抄録
In the age of the fourth industrial revolution, the digitalization process of Chinese enterprises is developing rapidly with the government's policies and changes in the social environment. Among them, China's traditional enterprises are also facing challenges brought by changes in the market environment and consumer awareness, as well as changes in a series of processes from production to sales. In the age of the fourth industrial revolution, traditional enterprises are bound by their inherent advantages, past successes, and product attributes. Their advantages are gradually becoming disadvantages, and the risk of being overtaken or even overturned by new enterprises has increased significantly, so they must accelerate the pace of digital transformation.
This study focuses on analyzing how the digital transformation of traditional Chinese enterprises is achieved. By summarizing and analyzing the cases of Beijing Palace Museum and Zhenjiang Hengshun Vinegar Company, We draw the following conclusions. first, the digital transformation of traditional enterprises is not only a digital technology that reshapes the production method (or the way of providing services) of enterprises, but also a way of making the value of the enterprise, the combination of resources, and even the process of changing the entire business model. This process consists of three main elements: the premise, the way, and the goal of digitization.
Second, we emphasize that the viewpoint of competitive strategy in the era of the fourth industrial revolution is changing from the winner-take-all paradigm of competition to the collaborative paradigm of cooperation and co-creation of value.
https://ror.org/0172hvg27 
