Abstract
Innovation and productivity in services has become a topic of interest to researchers due to the shift to service economics. This growth of services encourages us to study basic business system changes from product-based to service economies. In service economies, values are co-created by service receivers and service providers. In this paper, we studied service activities of value co-creation by focusing on service interactions and customer satisfactions. We found that service relationship activities have a key role to improve customer satisfactions.
