The time variation of temperature in the reinforced concrete frame with an internal insulation or with an external insulation and the unsteady stored heat behavior, which results from the thermal mass of the concrete frame, have been investigated. The experiments with the concrete models and the measurements of the heat flux through the practical cold storage were performed. The experimental results under the unsteady condition showed great difference of the stored heat behavior between the internal insulation type and the external type. In addition, it was shown that the external insulation frame was useful for heat storage. The simulation method with two dimentional unsteady FEM was introduced for easily analyzing the stored heat behavior problems of the practical cold storages, which had various specifications in design. The calculated results of the heat flux and temperature in the concrete frame agreed with the experiments approximately. From these results, the suggestions for the design of the insulation wall under the unsteady condition were given.