In the past years, it has been difficult to differentiate the products only by their functions, the inclusion of user experience in service design has been gathering attention. This study focuses on enjoyment, which is one of the factors that improves user experience. The conceptual definition and elements of enjoyment have not been made clear enough yet. In order to create design guidelines for services that provide enjoyable experiences to the customers, this study aims to extract elements of enjoyment. Firstly, in this study, the meaning of the word ‘tanoshii’ was cleared by a brainstorming session. Secondly, a survey with questions about what is enjoyable was applied to 126 persons. The majority of the participants answered affirmatively to 15 out of 30 items. Thirdly, 8 elements of enjoyment were extracted based on the results of interviews, and their validity were checked from the result of additional research with questions and interviews. Finally, the way to make an enjoyable service with 8 elements was made clear.

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n the Internet, reservation and application services such as gourmet or accommodation have become common. In these services, user does not use service without getting information, such as the actual meal, the atmosphere in the shop, the customer service, etc., and finally decides the order. In this paper, we thought there are three branding activities in the information providing service on the Internet, first is for the employee who provides the service, second is the customer who actually applies, last one is for the community which evaluate and share about service. For these groups, we applied human - centered design method to what kind of branding to do and considered how we can maintain appropriate situation as service business ecosystem.

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Graphic recording is often used to record the proceedings of workshops,but does it really help develop understanding? We conducted graphic recordings sessions at 13 seminars to explore “Service Design”. There was a different expectation about the purpose and importance of graphic recording between the recorders and the learners. This article discusses importance of collaborative activities by both groups for learning.

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Expansion of lecturers WG in the HCD-Net Education Division is aiming at increasing the number of people who can disseminate basic knowledge and ideas on HCD and creates seminar standard teaching materials by HCD process. I will report on activities up to making the beta version.

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