IntroductionThe development of ecotourism in different topographical landscapes results in quite different types of ecotourism activities and attracts different tourist markets. Ecotourism development can be geographically classified into terrestrial and coastal/marine areas. This paper focuses on marine ecotourism using case studies in Akkeshi Town (Hokkaido, Japan) and Van Don (Quang Ninh Province, Vietnam). After discussing patterns of ecotourism development (illustrated by a figure of typology of ecotourism), the authors suggest a solution in order to diversify marine ecotours and improve the participation rate among local fishermen based on the community-based approach.
Marine ecotourism development in Japan and Vietnam
Analyzing ecotourism development in Japan and Vietnam, the authors find out that ecotourism in practice has spread in space and combined in products. Ecotourism, particularly marine ecotourism, has started in protected areas in the early phase, extended in well-known tourist destinations and then in lesser well-known ones. In this process, marine ecotourism is more likely to develop into "mass ecotourism" after the improvement of accessibility if its natural resources satisfy mass tourism products like beach-related activities. That explains for an increasing model of eco-resorts in rather geographically-isolated islands, such as the example of Van Don. Otherwise, if the natural resources are not so typical, marine ecotourism will develop into "modified ecotourism," emphasizing on a village-revitalizing function, as manifested by the case study of Akkeshi Town. Also, it is learned that fishermen' income is highly fluctuated due to a high degree of seasonality of their jobs.
Case studies
Akkeshi Town (East Hokkaido, Japan) has the total area of 739 km2 with the population of 11,164 people (2008). The town is the habitat for 4,441 households (2008). Most of them are fishermen (with 23.8% of the labour force work in fishery). The main product is seaweed or kelp. The figures of tourist arrivals have showed a downward trend in the last 15 years. Three main tours offering are Seal watching tour, River touring by canoe, and Experience of shellfish digging. The economic benefit is too small to revitalize the economy, though only minor environmental effects are being observed. Other mass tourism activities are spring festivals, summer festivals. Main tourism revenue is obtained through Akkeshi Mikaku Taminaru Konkirie.
Van Don (Quang Ninh, Vietnam) is made of over 600 islands and small islets in the northeast of the Tokin with the total area of 553.2 km2 and the population of 41,447 people (2008). Most of them work in fishery (accounting for 25.7% of the labor force). The figures of tourist arrivals have showed an upward tendency in the last 10 years. Ecotours have often appeared in papers but not really been implemented in practice. Other favorable activities for mass markets are beach-related activities (e.g. sun-bathing, swimming), festivals, and religious and historical places visiting. Environmental impacts are to be increasing in line with the growth of new infrastructure and tourism facilities.
Suggestions
The two case studies, in spite of differences in terms of tourism development, share some problems. One of them is a low rate of local participation in tourism development. The authors find out that one of the reasons is a lack of models of ecotours that most villagers feel comfortable and possible to participate and gain benefits. Applying the community-based approach, based on a viewpoint that fishermen's participation is indispensable for the success of local tourism industry, the authors suggest a model by making better use of fishermen's leisure time. Experience tours on "sa sung" digging skills or jelly-fish processing skills seem to be highly applicable in the case of Van Don.
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