In recent years, the Chinese Companies have grown rapidly.Particularly, the Haier Grouphas been No.4 of the white electrics makers in the world.Facing global competition, thecompany must focus on knowledge assets.This paper explores how Haier has grown rapidlyand now continues to remain the position as a top brand in China from the viewpoint ofknowledge creation management.
This paper investigates knowledge creation management of Haier Group.At first, twofamous knowledge (creation) management models, Arthur Andersen model and Nonaka'smodel are introduced as previous studies.The knowledge creation management of HaierGroup was explained by combining the two models.Especially this paper examines HorseRace model, Haier's human resource management model, because the authors consider it themost important knowledge asset in Haier Group.The process of creation of knowledge assetsvia the Horse Race model was explained in terms of Nonaka's model and the Arthur Andersenmodel.
The results also suggest that a new model to explain Haier's knowledge creation practice is necessary.Future implications are discussed.
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