It was said that non-life insurance business has been protected by the governmental system for a long time, but the execution of new insurance business law in 1996 made it a competitive society including deregulations, liberalization, fair business management, and protection of the insured. Also, so-called "Japanese Big Bang" by the financial system reorganization led to free, fair and global market. Until then, the business structure is that all the non-life insurance companies from major companies to small and middle scale companies deal with the same insurance lineup, and was just similar to each other, but after the execution of the new insurance business law, each non-life insurance companies came to show the identity making the use of own firm's characteristics and strength. I examined the management principles on the 24 members of Japan Non-life Insurance Association by "Disclosure" magazine and Internet websites in which business ethics of damage insurance companies seen from the management principles are publicly announced.
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