Life with emotive experience is full of happiness, and from a business perspective, it is essential to scientifically and structurally design emotive experiences in order to bring competitive advantage and growth, due to the increasing importance of innovation, as well as the movement to break away from price competition. In previous papers, we researched how to design emotive products and services by using STAR framework. However, until now, we had not researched how each individual in a business organization can promote innovation and high performance by deep diving and sharing each other’s emotive experience. Therefore, we developed an emotive story experience workshop. In this research, we compared output from those who experienced a workshop without an emotive story and those who experienced the workshop with an emotive story. We found that the workshop with an emotive story is valid to innovate ideas, to uplift emotive experience, and develop the organization.
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