Mutual help is important in occurrence of disasters, and Basic Disasters Countermeasure Act provides that residents' disaster prevention organizations should be prepared. Residents' disaster prevention organizations became widely known after the Hanshin Awaji Earthquake, with its coverage ratio reaching 74.4 percent in 2010. However, high coverage ratio does not necessarily mean well prepared.
In our study we hypothesized that in spite of rising coverage ratio residents' willingness to join and sense of belonging to residents' disaster prevention organization is low. According to the hypothesis we conducted a nationwide web survey to reveal the residents' attitude towards residents' disaster prevention organizations and what is needed to vitalize its activities.
As a result, it was found that recognition of membership of residents' disaster prevention organizations was only 9.2 percent, even though 45.0 percent were participating in disaster prevention drills, revealing a large difference between coverage ratios. However, interest towards residents' disaster prevention organizations was 46.7 percent and willingness to join 28.7 percent, showing higher figures.
We believe it has been shown that there are possibilities to transform residents' disaster prevention organizations into functioning organizations by evoking interest and strengthening sense of belonging through effective marketing activities.
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