In this paper, what should be done for applying several business model patterns to the business model creation process (吉田, 2021) , is proposed as tasks and rules introduced in the above process. In the conceptual design process, new tasks to make a diagram specifying cause and effect relationships between the states of each block in BMC and to make another diagram identifying interactions between the patterns, are proposed. In the simulation process, new rules for the formulation in a System Dynamics model are proposed, which are about the distinction of one primal effect and the other promotion/suppression effects, and also about how to integrate these effects. Moreover, a new task executing a simulation which deals uncertainty in the cause and effect relationships and interactions between the patterns, is proposed. Then, it is confirmed that the simulation can be properly executed, in an example of applying several patterns.

The participation of women in the labor force has been increasing all over the world. Even in Japan, the participation of women in the workforce is progressing. However, it has been pointed out the ratio of female managers in Japan is low compared to Western countries but as well as Asian countries. Work-life balance (WLB) is an important factor that affects the women’s career advancement. This study focuses on the relationships between measures, and the impact on women’s career advancement. The results show that it is effective to reduce the monthly average overtime for the female employee ratio, to adopt the home-working program for female managers ratio, and to adopt the home-working program and day care facility or allowance program for female general manager or higher positions ratio. In addition, it suggests that setting up the environment by adopting in order from basic measures rather than each measure individually leads to enabling their measures.