Journal of the Japan Society for Management Information
Online ISSN : 2435-2209
Print ISSN : 0918-7324
Volume 31, Issue 3
Displaying 1-1 of 1 articles from this issue
Article
  • Hikaru YAMAMOTO, Masao KAKIHARA
    2022 Volume 31 Issue 3 Pages 111-130
    Published: December 15, 2022
    Released on J-STAGE: December 22, 2022
    JOURNAL FREE ACCESS

    Driven by the evolution and the diversification of digital devices and online contents, consumers' search behavior is more deeply rooted in their daily lives, making their search behavior more ongoing than goal-oriented. In this paper, we focus on information search behavior in today’s digital environment and the search intent behind this behavior, and aim to update the theories on information search intent. The contribution of this paper is as follows; first, the paper focuses on ongoing search behavior, which plays a large part in today's information search behavior but has not been sufficiently examined in the existing literature. Second, the paper re-classifies search intent and points out the importance of the consummatory aspect of information search. Third, while most previous studies have focused on the information search behavior of a single product, this study addresses that of multiple products and services and examines the heterogeneity of product categories.

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