In the midst of rapid changes in the business environment, Fujitsu is working on transformation with a purpose of “bringing trust in society and making the world more sustainable through innovation” with a strong determination to become a DX company. Fujitsu’s intellectual property division is working to contribute to each of the elements that make up the cycle of trust, empathy, and challenge, which are important in realizing Purpose. In this paper, we first touch on the evolution of Fujitsu’s intellectual property strategy, and among the efforts of the IP sector to realize Purpose, we will discuss the challenges in particular: (1) IP contribution related to the new coronavirus, (2) Library reform, and (3) new service IP Insight.