The objective of this study is to investigate strategy goals, financial and nonfinancial measures, and performance measurement systems in Japanese industrial companies. Among the companies listed on the first section of the Tokyo Stock Exchange, the study surveyed 813 manufacturing companies that are considered to be innovators and leaders in their industries. The results provide evidence on measures that have been applied to performance evaluation in determining strategy, promotion, and rewards. Further, I have researched the use of financial and nonfinancial measures. There are important differences in the ways these two types of measures are used for incentives, rewards, and promotion. My findings suggest that firms find it insufficient to focus only on financial measures; nonfinancial measures are also emphasized in evaluating performance in Japanese companies. Further, I find that the use of nonfinancial measures is positively associated with financial performance. This study further discusses improvements in management accounting systems. The results suggest that the following three approaches could motivate personnel better than the current approaches: (1) use performance evaluation measures that are linked to the incentives for a task, (2) use results-oriented performance evaluation, and (3) use process-oriented performance evaluation.
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