We proposed an integrated service system for the economy of the bottom of the pyramid (BOP) for improving the quality of life based on technological innovation. Specifically, a service portal works as a platform for integrating financial, healthcare, and educational service systems in the BOP economy. In the proposed service system, technological innovation like artificial intelligence (AI)-based cognitive assistants (CAs) could be applied to provide better communication, searching, and linkage for the service receivers. Finally, this paper discussed the feasibility of the proposed integrated service system in the BOP economy.

It is crucially important to provide personalized health and exercise management services to reduce national health care costs of the impending super-aging society. As an research target to solve such a problem, we propose an innovative smart interactive humane service that provides personalized rational health and exercise instruction, which are calculated using daily life movement simulation and data analysis with development of a personalized digital human model and life log database. This research activity is carried out in the area of "Creation of humane service industry" of Future Society Creation Project supported by Japan Science and Technology Agency (JST). In this paper the basic concepts of smart interactive humane service and CPHS (Cyber Physical Humane System) are proposed, and our several use cases related to healthcare industry are explained to evaluate POC in this project.

Increasing cross cultural contacts elicit a new breed of consumers with favourable attitudes toward foreign countries, or consumer affinity. Unlike its growing popularity in international marketing, its antecedents have been relatively neglected particularly in terms of quantitative investigations. In this study, we focus on service recovery in intercultural service encounters as one of the leading antecedents of consumer affinity and investigate whether appropriate service recovery increases consumer affinity for the country to which the employee belongs to, introducing consumer animosity as a moderating factor between them. The results of simple slope analysis revealed that service recovery has a positive effect on consumer affinity only when consumer animosity is low; when consumer animosity is high, it does not elicit consumer affinity. Hence, service providers can increase consumers’ affinity through good service recovery if low consumer animosity is observed. This research presents a new theoretical implication for service recovery in intercultural service encounters by incorporating the concepts of two different types of country biases into service marketing.

This paper proposes a smart welfare interactive service system that can collect the body parameters/conditions (e.g., height, weight, gender, age and medical history), motion parameters (e.g., step length, walking velocity, walking time and walk score) and usage status of assistive devices is proposed. The system provides the information for assistive devices or improving living environment based on elderly people’s physical ability. In this paper, the authors investigated the optimum grip height and assist modes of a robot assist walker, which is an electrically assisted walking support device with elderly subjects who can walk independently. Body composition for all subjects were measured by the body composition monitor (inner scan 50V BC-622, TANITA Corp.). The 10-m walking test was conducted to evaluate the walking ability, and time and number of steps were measured. The results indicated that the system was able to provide feedback of the optimum grip height and assist mode for the user with their body information based on the evaluation database.