I set the following purposes for this study, (a)research the factor structure of core benefit exploratory, (b)describe the product function on a game-by-game basic for the core benefit. The data of questionnaire from concerning the core benefit was collected 962. Factor analysis was conducted to the data, and six factors were extracted: (1)Competition result, (2)Game content, (3)Ceremony, (4)Learning, (5)Media, (6)Merrymaking. According to interpreting in the factors, the benefit which spectators enjoyed in the stadium is classified into two parts: Sports Level and Entertainment Level, in addition, the "Sports Level" was classified into two parts: Game Level and Sports Related Events Beside the game. And then I reasoned that Competition result factor, Game content factor, and Learning Factor were in the Game Level. Ceremony Factor was in the Sports Related Events Beside the game, and Media Factor and Merrymaking Factor were in the Entertainment Level. The NBA had high benefits which were Game contents, Ceremony, Merrymaking and Media. It was an excellent product with which spectators could enjoy its well-balaced entertainment and sport. All Star soccer game and Goodwill soccer games had high benefits which were Learning and Merrymaking. The Universiade was a good and well balanced benefit product. The V-league had high benefits which were Competition result and Ceremony. The J-league had high benefits which were Competition result, Media and Merrymaking. Vocational rugby game had a high benefit which was Media. International volleyball game and Japan basketball league were porducts without any feature.

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The purpose of this study was to analyze TV sports programs televised in 1997. The relevant data had covered the TV program columns in the Asahi Newspaper televised from January 01 through December 31, 1997. Study had been conducted on the ten stations of NHK General, NHK Education, Nippon TV, TBS TV, Fuji TV, TV Asahi, TV Tokyo, NHK Satellite 1, NHK Satellite 2 and WOWOW!. Twelve-month telecast hours had been combined into a total classified by sports events. Analysis had also been made on sports programs in the weekend and Golden time. In this study, eekend were meant to be Saturday and Sunday. Golden time were meant to be from seven through ten o'clock in the evening. Following results were obtained: 1. Total telecast hours of TV sports program in 1997 were 536,977 minutes. The Satellite telecast, among them, were 261, 161 minutes, occupying 48. 6% of total telecast hours. The number of sports events telecast in 1997 was eighty-one. An event occupying the longest hours of telecast was baseball taking 83,956 minutes. Soccer held the second slot having 66,927 minutes, while golf in the third position with 60,247 minutes, while sumo the fourth with 45,105 minutes and motor sports the fifth with 30,825 minutes respectively. 2. Total telecast hours of TV sports program on weekend were 275,432 minutes. The satellite telecast, among them, were 110, 159 minutes, occupying 40.0% of total telecast hours. The number of sports events telecast on weekend was seventy-eight. An event occupying the longest hours of telecast was golf taking 43,062 minutes. Soccer held the second slot haveing 35,839 minutes, while baseball in the third position with 28,268 minutes, while motor sports the fourth with 22,304 minutes and sumo the fifth with 15,875 minutes respectively. 3. Total telecast hours of TV sports programs in golden hours were 96,589 minutes. The satellite telecast, among them, were 63,974 minutes, occupying 66.2% of total telecast hours. The number of sports events telecast in golden hours was forty-one. An event occupying the longest hours of telecast was baseball taking 31,943 minutes, Soccer held the second slot having 15,873 minutes, while basketball in the third position with 7,910 minutes, while sports variety the fourth with 6,950 minutes and golf the fifth with 5,990 minutes respectively.

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