At present, a tendency to reconsider traditional culture like folk performing art is attracting concern nationwide. If we summarize the reason of such concern from the standpoint of the local community, it could be said that local traditional culture contributes to the construction of the identity of a community of people, while prompting an opportunity for community planning as an important tourism resource. Gujo Odori (Gujo Bon Festival Dance) in Hachiman Town, Gifu Prefecture, which is the case examined in this paper, is representative of such traditional culture. However, the response of the community to their own the Orthodox Bon Festival Dance is indifferent, and they do not actually dance it themselves. Furthermore, some people have created and are performing an alternative Bon Festival Dance. Therefore, this paper aims to clarify what kind of meaning the community attaches to the alternative Bon Festival Dance. After the historical factors that have caused the community not to dance their own the Orthodox Bon Festival Dance are pointed out, I will pay attention to the following phenomenon in this paper. Comparing the alternative Bon Festival Dance with the Orthodox one which has become for tourists, the community talks about the "fuzei (taste)" of the former, and speaks of its aesthetic reality together. Furthermore, some people who maintain this reality have created a "dance which is desirable fundamentally" in place of the Orthodox Bon Festival Dance. In conclusion, I point out that a series of movements by the community have been brought about through reflections on tourism, that the community's sense of everyday life, like "fuzei," is important for the theory and practice of community planning as it utilizes traditional culture.
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