The purpose of this study was to identify the motivations, outcome expectations, and factors that influenced the enrollment of private engineering students and prospective students in a master's degree program for the purpose of advanced technical training. We surveyed 71 students and asked them to answer some open-ended questions. In addition, the co-occurrence of each answer was identified. As a result, most of them wanted to enter a master's program for study activity and to enhance their future careers. It was also found that senior students and their parents were related to their decision to enter into the master's program. The results of a co-occurrence network analysis showed a strong co-occurrence relationship between study activity, future careers, and seniors, which suggested that the seniors served as a model for their enrollment into the master's program. Additionally, a moderate co-occurrence of parents with future careers, this suggested that parents who had expectations of the master's program encouraged their children to enroll in it.
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