The purpose of this study is to analyze the causal structure concerning the attachment and brand loyalty to region generated by travel experience. For this purpose, the questionnaire surveys are conducted at the subject of travelers to Iwami-ginzan silver mine and travelers to the Izumo area. By applying the structural equation model to these data, the structural models including the causal relations between travel values, regional emotions and effects to region are obtained. As the results indicate, first of all, it is remarkable that the attachment to region forms the brand loyalty to region and lead to the altruistic behavior intention. Second, it is found that the mania consciousness strongly leads to the altruistic behavior intention and also has a work to link the attachment to region and the altruism behavioral intention. Finally, it is clear that the attachment and brand loyalty to region are formed by total travel value, main travel resource value, travel service value, and travel feelings.
The number of SNS users has been increasing. This has enabled people to interact beyond their regional network. We consider that SNS significantly affects the agricultural women involved in the sixth industrialization activities. For those who have traditionally developed the sixth industrialization activity based on local communities, the decrease in rural populations makes it difficult for them to cooperate. This paper investigates the areas of the sixth industrialization in which agricultural women can cooperate, and how SNS affects agricultural women. We found that the use of SNS improves public relations and sales in the sixth industrialization processes. We also conclude that agricultural women get emotional support through SNS communication.
This paper aims to clarify the change of the consciousness and behavior of female farmers by studying a case of women’s processing group of Japan Agricultural Cooperative (JA) Kinosato in Wakayama Prefecture. Changes of consciousness and behavior of members who act with subjectivity in 14 processing groups were examined. The findings indicate that,first, we found that the willingness of commoditizing their own agricultural products and the processing skills came from the learning methods while exchanging opinions have strongly impacted on women’s subjectivity. Secondly, a co-working relationship has been geminated between the female farmers through the processing activities for business. Thirdly, a new social network has been built. Fourthly, it was found that the activities of women’s processing group build self-confidence and expanded the scope of behavior of female farmers. Finally, lead to a willingness to work in a new job.
In this paper, the author reviewed the “Nougyou-Joshi Project.” The Nougyou-Joshi Project has been launched by the Ministry of Agriculture, Forestry and Fisheries in 2013. “Nougyou-Joshi” here refers to women farmers of the new generation; mostly, they are in their 30s and 40s. The objective of the project is to deliver the situation of agriculture and women farmers’ activities to society by cooperative activities between private companies and women farmers. It also aims to increase people who are engaged in agriculture in the future.
The analysis is performed using materials disclosed by the Ministry of Agriculture, Forestry and Fisheries and those available on the website of Nougyou-Joshi Project. In addition, interviews with officials in charge in the ministry are also used.
The paper clarified the following. Based on the former measures for supporting women farmers, Nougyou-Joshi Project is carried out in a different way from the cooperative extension services. The younger generation prefers to participate in Nougyou-Joshi Project rather than in traditional local women’s groups, and that is why the number of Nougyou-Joshi members has steadily increased up to 780. Although its activities are developed in various fields, Nougyo-Joshi Project is not generally acknowledged and the regular participants are quite limited.