The objective of this study is to apply the morphological design, developed by JAXA Dynamics Design Team, into an industrial multistage vertical pump, and to confirm the effect of the Morphological design. In order to apply the morphological design in the industrial design, the tradeoffs between cost, performance and reliability are very important. The result of the morphological design on the industrial pump shows the decrease of the cost, the improvement of the hydraulic performance and the reliability compared with the ordinary design pump. It is confirmed that the morphological design process proposed in this study is suitable for industrial multi-stage pumps.