家庭用テレビゲーム産業は、日本が国際競争力を持つコンテンツ産業として注目され、コンテンツを生み出すメーカーを対象に、産業構造、およびソフト制作や人事システムといった面からの研究がなされてきた。その一方で、製品を消費者に届ける流通の構造についてはあまり言及されることはなかった。本稿では、まず当初玩具流通をもとに構築されたゲームソフトの流通システムについて、歴史的な変遷の経緯を示す。その後に、小売店の仕入れリスクが大きすぎる現状の構造が、市場の縮小に繋がるという問題点について指摘する。

 The present study was conducted to examine and discuss the process of training and improvement of the NK Junior College Women’s Volleyball Team (Team NK) to win the 1999 Women’s College Volleyball Spring League Championship in Kyushu, with the aim of providing knowledge required to give advice on volleyball.

1) The fact that Team NK won the spring league championship suggests that even weak teams become competitive if they show improvement.
2) The players became confident by confronting and overcoming their team’s problems, and the confidence helped them further improve and significantly contributed to their winning the championship.
3) As another factor leading to their winning the championship, each player did their best to un derstand and fulfill their roles, which helped them unite as a team, and, as a result, the team realized its potential.
4) To increase the competitiveness of a weak team, its coaches and players must integrate their thoughts and coordinate their opinions. Members of Team NK were able to unite as a team and became confidence because they were satisfied with policies presented by the head coach, and, as a result, the previously weak team continued to be competitive throughout the championship.
5) The following also contributed to the team’s winning the championship: The head coach did his best to listen to the players and convince them, instead of making decisions by himself and solely giving instructions to them, and avoided using negative words to provide advice in relation to the results of games. The results of the study suggest that the remarks of coaches are important to improve teams.
6) To accomplish goals, it is more important to help players improve themselves as persons rather than their techniques and skills. Therefore, coaches have a significant responsibility to offer them direction and lead them.