Are colors selected instinctively and sensuously? The answer is that multifaceted and complex factors are actually involved in color selection. It can also be said that sense is directed based on various aspects such as the colors of the landscape in the region where we grew up, culture that we have experienced, likes and tastes, and predetermined rules of colors.
In the fashion business industry, fashion trend colors are semiannually announced by the organization called Intercolor, or the International Study Commission for Color, about two years prior to the actual season. The selection of color trends are in fact pre-planned to some extent. The same holds true for the food industry. The combination of different ingredients (colors) and also of colors of dishes that food is served on is designed according to certain rules, and additionally every effort is always made to make people feel comfortable when eating.
Design is closely related to colors and tends to be regarded as being seemingly ambiguous. Design, however, is not created based solely on our senses alone.
It is thought that we can enjoy more comfortable living by understanding and analyzing color harmony and basic design that are recognized to be favorable by chromatologists in their long-term research, and also by successfully using the combinations of colors. After all design and color significantly contribute to making our life more comfortable.
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