本論文の目的は、1990年代半ば以降、「」を訴求する製品やサービスを、様々な業界に属する多数の企業が提供した理由を明らかにすることにある。このプロセスを明らかにするために、本論文では、「」関連の新聞記事 (1,162件) を活用して、企業行動とこれに対するマスコミの解釈を詳細に分析した。このブームが生じた理由として通常、「」ニーズの増大が理由として挙げられるが、本論文が注目するのは「」の認知的制度化が組織フィールドにおいて成立したことである。つまり、「」訴求製品がヒットし、多数の模倣者が出現することによって、この種の製品を提供することの正統性が高められたのである。

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色は人に”癒やし”や”ストレス”など様々な心理効果を与える．色による心理効果として，“赤色は神経を興奮させる”や“青色は精神が安定する”などが報告されている．本稿では，様々な光イルミネーションによる”癒やし”の実現を目指す前段階としてFPGAで制御を行ったLED CUBEの試作を報告する．作成した光イルミネーションの実演を行う．

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Although the basic meaning of "iyashi" and "healing" is identical, Japanese word " iyashi " has much heavier connotation of biophilia. So the roman transcription of Japanese word was used as an English translation of "iyashi". In the first half of the paper, the concept of Iyashi and its relation to design was reviewed in relation to biophilia and triadic approach to human affects. In the last half of the paper, after the discussions about the dimensional approach to affective phenomena, affective structure of iyashi was analyzed based on questionnaire survey. The result of survey revealed two components in people's concepts of iyashi feelings. These are mood factors and attachment factor. The existence of attachment factor in iyashi attested the importance of primary emotion system approach in unraveling affective phenomena.

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In order to decrease human stress, Animal Assisted Therapy which applies pets to heal humans is attracted. However, since animals are insanitary and unsafe, it is difficult to practically apply animal pets in hospitals. For the reason, on behalf of animal pets, pet robots have been attracted. Since pet robots would have no problems in sanitation and safety, they are able to be applied as a substitute for animal pets in the therapy. In our previous study where pet robots distinguish their owners like an animal pet, we used a puppet type pet robot which has pressure type touch sensors. However, the accuracy of our method was not sufficient to practical use. In this paper, we propose a method to improve the accuracy of the distinction. The proposed method can be applied for capacitive touch sensors such as installed in AIBO in addition to pressure type touch sensors. Besides, this paper shows performance of the proposed method from experimental results and confirms the proposed method has improved performance of the distinction in the conventional method.

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