抄録
Recently in Japan, streetscapes have been changing by repeated deregulation and redevelopment. Through the experiments using VR system, we research the desirable building forms and facades in Marunouchi. Firstly we investigate the viewpoints of examinees when they experience VR street model. Secondly, we investigate the changes of impression in three streetscapes whose buildings forms are different. Thirdly analyzing the correlation of physical components and unique facades, and we clarify the relation between attractiveness of streetscape and building forms and facades. Way of design to create emotional and favorable and arouses customer interest in Marunouchi is suggested.