個別報告論文
購入品目数から見た野菜の購買行動と食意識の特徴
2009 年 45 巻 2 号 p. 248-253
詳細
2009 年 45 巻 2 号 p. 248-253
This article clarifies the buying pattern and food consciousness of consumers based on the number of vegetables purchased, by utilizing the consumer monitor records of food purchase and questionnaires.
1. There is a large difference of between 2 to 26 items of vegetables purchased in one week between various monitors. However, there was no difference in the working status, family income, or family composition of the monitors.
2. When comparing the larger number (over 10 items per week) of purchase monitors and the lesser number (less then 10 items a week) of monitors, there was no difference in the frequency of purchase or the type of store they purchased the food at.
3. The monitors who purchased a larger number of items were more enthusiastic about cooking, but the monitors who purchased lesser number of items leaned towards the opposite end.
