In this study, we analyze the current state of Internet use in rural China, on the basis of the results of a questionnaire survey of residents of a village in Inner Mongolia. We looked to determine the factors that affect human attitudes toward Internet use in rural areas. Today, the number of Internet users among farmers in rural areas is very small. Based on the results of our research, we found that the Internet use groups are distinguished by four factors: basic computer knowledge, the nature of employment (farmer vs. nonfarmer), television use, and advantages related to Internet use. To resolve problems relating to Internet use among farmers, the advantages inherent in Internet use should be advertised, and information relating to basic computer knowledge should be disseminated. F urthermore, multiple routes of information delivery are required.
