The study analyzed the actual condition of company B, which is using SNS to sell fresh agricultural products in China. The questionnaire survey shows that it may be possible to resolve some limiting factors in e-commerce in fresh agricultural products from the perspective of buyers, for example, searching for distributors, after sales service, establishing relationships of trust with sellers, asymmetric information, and so on. The study revealed that SNS is an effective way to develop e-commerce in fresh agricultural products.
