The use of IT is one of the most important strategies for the future of agriculture. In Yabu City in Hyogo prefecture, not many, but some private farmers are interested in it. We analyze the determinants of IT use and willingness of farmers to pay for IT in agricultural management, using the farm household data of Yabu City. Our empirical results based on ordered probit and Tobit models find that the number of days engaged in agriculture, intention of machine renewal, having PCs, smartphones, and mobile phones, and agricultural income have positive correlations and older age has negative correlations with IT use and willingness to pay for IT. Farmers who know what companies of the National Strategic Special Zone in Yabu City do are willing to spend more money on IT. Moreover, a sense of fulfillment with agriculture increases IT use and willingness to pay for IT. However, feeling worth living does not do significantly.
