Japanese folklore is said to be a young discipline constructed by agricultural politician Kunio Yanagita. However, its content is a new national studies (新国学), a history of the common people, and an agricultural policy for the well-being of people. Each has a variety of origins. The research methodology of Japanese folklore is really simple, as it is expressed as “walking, seeing, listening”, but it is the accumulation of the experience of folklore scholars so far. It is very useful in discovering the hidden value of rural areas. In this report, we discuss the usefulness of folk research based on the case of regional resource survey in rural Indonesia.