This study aims to analyze the conceptual and spatial recognition to “Jimoto” of people by using an online survey data. The result showed that both recognitions of “Jimoto” were classified into several groups and each group had own feature. The result also showed these “Jimoto” consciousness were formed through the life events and daily lives of people. We also analyzed the relationship of these recognitions and undesired change to their “Jimoto”. The results indicated that people didn’t desire specific change if the connections between them and their “Jimoto” were formed by concrete objects or intimate people.
These “Jimoto” consciousness sometimes comes from outside of each region and spreads over administrative boundaries. This suggests the necessity of the systems that enable people to participate regional development projects from the outside or cooperation of several local governments.
