Distribution and Characteristic of Needs of Rural Side in the Survey Results by Ishikawa Prefecture about Intention to Collaborate with Private Company

Abstract

This research analyzed the needs of rural communities in order to make them compatible with the CSR activity of the company. From the questionnaire results of the representatives of 149 rural areas in Ishikawa, useful information regarding the qualitative and spatial distribution of needs of rural communities was found. It was clarified from the data collected that rural communities have various reasons to cooperate with a company, and that the general perception is that areas where positive intentions of companies spread throughout the prefecture, whereas other areas where companies show negative intent are concentrated in depopulated districts.