Estimating Heterogeneous Value of time for an Integrated Transport between Passenger and Goods: A Case study in a Japanese Rural area

抄録

Many developed countries face the issues of population decline and aging. Due to the migration of young generation to urban area, this phenomenon is more pronounced in rural area, leading to the abolition of rural public transportation services. In this study, we suggest an efficient on-demand public transport in rural area, namely integrated transport between passenger and goods (ITPG), where both public transport and logistic companies could reduce operation costs. Since the integration could increase the delay for passengers (due to the pick-up of goods), better understanding on the cost of delay is essential to develop an efficient algorithm for ITPG vehicle routing. This study explores passengers’ preferences on ITPG use based on a stated choice survey conducted in Iwami town, Japan. We also examine the heterogeneous impacts different age groups.